The AI Evolution in OBTs: Featuring Serko + St Louis International Airport Update

Join GBTA St. Louis for an informative session focused on the future of traveler technology, from airport tools to AI-powered online booking.

Roger Lotz, Public Relations Director for St. Louis Lambert International Airport, will share updates on new traveler features available through FLYSTL.com. Attendees will learn how to use these tools from a mobile device, including new parking options and convenient ways to order food while traveling through the airport. Please bring your mobile device so you can follow along during the presentation.

Artificial intelligence is also changing the way business travelers search, book, and manage travel. Online booking tools are evolving beyond traditional search engines into smarter, more intuitive platforms that use machine learning and generative AI to create a more conversational and personalized booking experience.

Join Brett Dowling, Vice President at Serko, for a look at how AI is reshaping the online booking experience and what these advancements mean for travelers, travel managers, and managed travel programs. Brett will explore how emerging technology is helping simplify the booking process, improve access to relevant content, and create a more connected and frictionless traveler experience.

Brett Dowling is the Vice President of Revenue for North America at Serko, where he leads commercial execution and customer success outcomes across the company’s product portfolio. A seasoned travel tech leader with eight years of industry experience, Brett notably orchestrated the divestiture of GetThere from Sabre to Serko, ensuring a seamless transition and integration. Prior to his leadership roles at Sabre, Brett was a serial entrepreneur, most recently founding Tixsee, a pioneering fan experience platform for professional sports teams and venues. This unique background blends startup agility with enterprise expertise, driving strategic innovation within the North American travel market.

About Serko
Founded in 2007 and headquartered in Auckland, New Zealand, Serko is a business travel technology company focused on simplifying corporate travel management. Its vision is to create a connected, frictionless travel experience by bringing together the content, information, and services business travelers need throughout their journey.

Join GBTA St. Louis as we explore where online booking technology is headed and how AI is helping shape the next generation of managed business travel.